Short, plain definitions of the terms used on this site and in the Distrarc product. Where a term describes how Distrarc behaves, the definition says so explicitly.
- Activation
- The point at which a new user first gets real value from a product, such as completing the first meaningful task.
- Activation separates sign-ups who stay from sign-ups who leave. It is usually a better guide to whether acquisition is working than visits or sign-ups alone.
- Affiliation disclosure
- A plain statement in a reply that you built or work on the product you mention.
- For example: "Disclosure: I built this." Many communities expect or require it. Reply drafts prepared by Distrarc include a disclosure when they mention your product.
- AI SDR
- Software that automates parts of a sales development representative's work, typically prospect research and outbound messaging.
- AI SDR tools generally start from a prospect list and send messages. Distrarc starts from public conversations and leaves posting to you.
- Approval gate
- A rule that nothing public, external or paid happens until a person explicitly approves it.
- In Distrarc, suggested replies are drafts. Posting them is your decision and your action.
- Buyer intent
- Evidence that a person is actively looking for a solution, comparing options or unhappy with what they use now.
- The clearest intent is written by the person themselves, for example a post asking for a recommendation. Distrarc looks for this kind of first-person evidence and links every result to its original source.
- Closed-loop attribution
- Connecting where a user came from to what they did afterwards, so you can see which sources bring people who activate.
- Without this loop, it is easy to keep investing in a channel that brings visits but no users.
- Fit
- How closely a conversation matches your product and the customers you described: the problem, the audience and the context.
- A post can be popular and still be a poor fit. If no strong match is verified, the Distrarc report says so instead of padding the list.
- Funnel bottleneck
- The stage of the path from visit to sign-up to activation to payment where the largest share of people drop off.
- When connected analytics show that activation, not traffic, is the bottleneck, Distrarc's rules-based check pauses new acquisition work and points at the activation problem first.
- Key value moment
- The specific in-product event you choose as the sign of activation for your product.
- Examples: running a first report, importing data, inviting a teammate. Picking one concrete event makes activation measurable.
- Opportunity
- In Distrarc, a specific public conversation where a person's stated problem matches what your product does, with a link to the source, the date and a short reason for the fit.
- An opportunity is a suggestion, not an entry on a contact list. You decide whether to reply, and Distrarc never posts for you.
- Software distribution
- Everything that gets a product in front of the people who need it and turns some of them into users: channels, messaging, conversations and the feedback that shapes them.
- For an early product, distribution usually means a small number of direct conversations rather than broad campaigns. Distrarc focuses on one part of it: finding public conversations where your product is relevant.
Keep reading
The guides put these ideas into practice, and the FAQ covers how Distrarc works, pricing and the trial. To see real conversations for your own product, get a free first report, or compare plans.