These guides describe how we think about early distribution for software: find people who already have the problem, help them in public, be open about who you are, and let real activation data decide what to do next. They are written for founders who do this work themselves, with or without Distrarc.
- Distribution as a system, not a moodWhy we treat finding customers as a loop with inputs, checks and feedback, and where a human must stay in charge.
- Finding people who are asking for your product on Reddit and Hacker NewsWhat a real buying question looks like, how to search for it, and how to tell it apart from noise.
- Replying in public without spammingAnswer first, disclose always, mention your product only when it genuinely helps.
- Closing the loop: let activation data decide what you try nextMore traffic does not help if new users do not reach the moment your product is useful.
- Leverage in software distributionSpend your scarce hours on judgement and conversations, and let software do the repetitive searching.
- Perceived value and buyer effortWhy answering a question someone already asked usually beats interrupting someone who did not.
- Vibe marketing: finding customers for what you built fastWhat the term means in practice, what tends to work for solo builders, and where a tool like Distrarc fits.
- How to find customers on RedditSearch for real buying questions, judge fit, read the rules, then reply as a person.
- AI cold email for foundersWhere AI helps with cold email, where it hurts, and the checks to run before anything is sent.
Where to start
If you are looking for your first users, start with finding people who are asking for your product, then read replying in public without spamming before you write anything. If you already have traffic but few active users, read closing the loop first.
For platform-specific etiquette, see the channel guides. To see what Distrarc would find for your own product, get a free first report on the homepage, or compare plans and the 7-day trial.