01An outreach team
Outbound agency
$3,500+/month
A team researches accounts, runs campaigns and books meetings. Useful when you want someone to manage outbound delivery.
Your part
Source and assumptions Review targeting and take the meetings.
The math, with the context
Stop paying to start conversations.
Join the ones already happening.
Different ways to find customers buy you different things. Here is what agencies, an SDR, ads and listening tools cost, and where Distrarc fits.
What each outcome costs
A meeting, a form fill and a public thread are different units. Read the label under every row.
Published benchmarks and modeled examples, not a controlled comparison. A matched thread is an opportunity to reply, not a booked meeting or a paying customer.
Change the assumption
Your volume changes the math.
This is a subscription divided by an example number of matched threads. It is not a forecast, a quota, or the cost of acquiring a customer.
$49 / 50 threads
Some products may find fewer threads, or none. You still handle the conversation and the sale.Six ways to find buyers
What you buy. What you get. What is still yours to do.
Who does the work
The same goal, with different responsibilities.
| Option | Buyer asked first? | Finds prospects | Writes the reply | Your control | Starting cost |
|---|---|---|---|---|---|
| Outbound agency | Usually outbound | Agency team | Agency team | Brief and contract | $3,500+/month |
| In-house SDR | Usually outbound | Your SDR | Your SDR | Your management | $6,667/month OTE |
| Lead database | Not necessarily | Contact filters | Varies by tool | Your workflow | Plan dependent |
| Paid ads | Search, partly | Ad targeting | Your team | Your campaigns | Ad spend |
| Social listening | Sometimes | Keyword/AI alerts | Varies by tool | Your workflow | Free and paid |
| Distrarc | Existing problem discussion | Relevant public threads | Thread-specific draft | Approve each reply | $49/month |
See the conversations.
Then decide.
Paste your URL. Your first report is free.
Sources & assumptions
Checked October 18, 2026. USD unless stated otherwise. Prices and product capabilities can change.
- The Bridge Group, 2025 SDR research
351 B2B companies, 78% North America-based. Median annual on-target earnings: $80,000; median quota: 10 held meetings/month. $80,000 / 12 / 10 = about $667 at quota. This is compensation, not base salary or a measured acquisition cost. Benefits, tools and management are excluded.
- Metadata, 2026 B2B Benchmark
153 advertisers and $57.6 million of 2025 spend. Google: $524 per lead; Facebook: $145. LinkedIn: $376 median advertiser CPL, versus $202 spend-weighted CPL. Different campaigns, conversion definitions and customers produce different outcomes.
- RevenueFlow, agency cost guide
Vendor-authored 2026 guide, updated October 15. Its modeled $5,000 program works out to $357 to $500 per attended meeting. This is a published example, not a guarantee or an independently measured market average.
- Leadium, appointment setting pricing
Published cold-call-only programs start at $3,500/month; multichannel programs are $4,000 to $5,000/month. Scope and qualification differ by provider.
- F5Bot, public plans
Free keyword alerts; Silver $9.99/month and Gold $49.99/month. Gold also offers AI filtering. Listening products differ, so alerts alone are not a description of every tool's capabilities.
- Apollo, plans and product scope
Free, Basic, Professional and custom plans. Products combine contact data and sales engagement; pricing depends on plan and billing. No unverified category-wide price range is used here.
Distrarc's price comes from the current Founder plan. The $0.98 example is $49 / 50 matched threads. Thread volume depends on the product, source availability and relevant public discussions. No volume, conversion rate or savings is guaranteed.